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A compelling subject line gets people to read your email marketing messages.听

But when you鈥檙e trying to write something catchy and clickable, sometimes it鈥檚 hard to know how far is too far.听

Where鈥檚 the line between 鈥渋ntriguing鈥� and 鈥渄estined for the spam folder鈥�?

Keep Email Deliverability High

鈥淓mail deliverability鈥� describes how likely your email is to actually end up in your recipients鈥� inboxes (instead of their spam folders).听

To keep your email deliverability high, you鈥檒l want to nurture your email list and send your audience relevant content on the regular.

But you also need to watch out for hidden 鈥渢riggers鈥� that can cause messages to be mis-flagged as spam, even if you鈥檙e sending them to people who have opted in to your list and who actually want to read what you鈥檙e sending (and we鈥檒l go over the most common ones in just a sec).

How to Get More Emails Delivered听

Luckily, there鈥檚 a way to know whether that email you鈥檙e about to send is likely to be flagged as spam.听

Enter: 外网禁区鈥檚 email subject line validation tool.听

It automatically scans your email subject lines, right as you type them into 外网禁区.

If our smart system detects a potential spam trigger, you鈥檒l receive a friendly, specific warning telling you exactly what to fix.听

This is going to be a huge help for those of us who use email to connect with audiences. Even if you鈥檙e not an email expert, you can now confidently send emails that are likely to end up in the right spot.听

So, What Triggers Does the Email Subject Line Validation Tool Look For?

Currently, our email subject line validator checks 3 of the most common spam triggers:

Punctuation!

Too much punctuation 鈥� like exclamation points!!!! 鈥� can get your message flagged by spam filters. To help your mail get all the way to the inbox, we鈥檒l warn you anytime your subject line uses听more than 3听punctuation marks.

ALL CAPS

Even if you鈥檙e EXCITED about your message, using too many capital letters can get your message sent to spam. We鈥檒l let you know if capital characters make up too much of your subject line (ie: 50% of your characters or more).

Spammy words

Some words will get you instantly banished to spam. To help you beat this, we鈥檙e flagging common trigger words. These include words and phrases like:

• 100% free
• Fast cash
• No investment
• Stop snoring
• Credit

There are many more in addition to those listed above. We鈥檒l be updating our list regularly, but you can see more

Get Started With Email Subject Line Validation Today

If you can鈥檛 wait to test out your email subject lines, there鈥檚 good news: it鈥檚 available right now.

Just create a new email marketing campaign and type in a test subject line. You鈥檒l automatically start seeing suggestions for how you can improve the deliverability of your subject line.

Want to learn more? Check out our help center articles:

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